The Story


The Label

Qatrah is a small slow-fashion infant wear brand that is an amalgam of the east and the west.
It is designed in NYC and has been crafted responsibly and ethically in India.
Qatrah is a belief that not all is lost in this world of fast fashion. 
All Qatrah products use handwoven fabrics that are individually handcrafted into soft comfortable ensembles, with utmost care and attention to detail to provide longevity that so lacks in today's clothing. 
Qatrah embraces the freedom of movement by using away-from-the-body silhouettes thereby offering breathability and comfort.
Produced in India using artisan skills, the fabrics are all lovingly hand dyed and finished on hand looms, culminating in unique and beautifully crafted collection of slow fashion infant clothes.

The Designer

Charu Wadhwa is a designer with a strong interest in sustainable practices in the fashion industry and working for the upliftment of skilled and semi skilled craftspeople. She hopes to be part of the new wave of designers and entrepreneurs that implement more conscious and careful practices within the fashion design field. 
An alumnus of NIFT, New Delhi and FIT, New York,She has over a decade of experience in high-end womens fashion and has worked in the US for esteemed design houses like Calvin Klein and Ralph Lauren.
Her slow-fashion infant wear brand Qatrah, NYC uses the venerable crafts of Chikankari and Daraj of Lucknow, for which she works directly at the grassroot level with weavers and artisans of India.
Qatrah is an ode from her to her daughter Aria.